Digital Marketing Training, Classes, Training Institute, Coaching in Ahmedabad, Gujarat, India

Digital Marketing Training : Step by step for beginners

Overview
Course Content
Certificate
Demo Lecture
FAQ

In the modern era of technology digital marketing is in trend. In a very short period of time digital marketing leave significant influence on people. Even right now so many institutes have introduced digital marketing in their curriculum. So, as an emerging profession digital marketing is the best choice for IT as well as Non – IT people.

Course Content

Introduction to SEO

What is Search Engine Optimization?
Types of Search Engine Optimization
Why you need Search Engine Optimization?

Search Engine Basics

Major Search Engines and Directories
How Search Engine Works
What is Page rank?
Website Architecture
What is Domain name?
What is Hosting?
Dealing with Crawlers

Keyword Research and Analysis

Keyword Research
Competitor keyword analysis
Finding appropriate Keywords
Keywords Planner
High and low Competition keywords
Others tools for keyword

On Page Optimization

How to write title of a Page
Why Description is important?
Where and how to use Keywords
Optimize Anchor Tag
Image optimization
Header / Footer
Importance of Headings
Creating Robots File
Creating Sitemaps
Content Optimization
HTML and CSS Validation
Canonical error Implementation
Keyword Density
Use of synonyms
How to use Spinner for creating Optimized Content.

Off Page Optimization

What is Directory and how to submit a website to different directories?
Why Blogs are best for SEO and how to write effective blog?
How to write and submit Articles to different websites?
Video Submissions
How to use Classifieds for creating back links and getting business.
How to use Forums
Link Building
Business Listing to top page rank websites
Adding Google Map
Back links from Guest Postings
Using Social media for getting back links and traffic
Different bookmarking websites
Different source for getting backlinks
Local business listing on Google and Bing

Social media and Link Building

Using Google+ for back links and visitors
Creating Facebook business page
Using StumbleUpon, Pinterest, Redit, Tumblr, Twitter, Diigo, Delicious
YouTube &Vimeo for SEO
Brand impressions and offers using social media
How to get Facebook likes, Twitter followers, YouTube subscriber, Google+ followers and many more

Website Analysis Tools

Search Engine Submission
Google Webmaster Tools for complete website analysis
Google analytic tool to generate detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.
Bing Webmaster tool for analysis
Check for broken links

SEO for CMS based Websites

Different Plugins for SEO in WordPress
Image optimization using plugin
Creation of sitemap and robots.txt using Plugins
Integrating Google Analytics and Google Webmaster on WordPress website
Social sharing plugin in WordPress for getting more visitors and backlinks
Plugin for Checking broken links

Latest SEO Techniques, Tools

Understanding Search Engine Algorithms
Google Trends
Page Speed Insights
Google Alerts
Google Places for Business
Latest SEO Tools
Keyword tool (http://keywordtool.io/)
Detect Duplicate Content using Copyscape

Google Adwords

AdWords basics
How AdWords works
Create ads and campaigns
Search Network
Display Network
Search Network with Display Select – All features
Ad extensions
Choose where and when ads appear
Account administration and security
Ads and approvals
Campaign settings
Budgets and bids
Keywords
Ad Placement on Website
Reach your audience
Reporting
Track sales and other conversions
Payment Methods and Setting

Social Media Optimization

Build your reputation
Encourage more engagement, sharing & reciprocate
How to drive traffic to your web site
RSS Feed
Social news
Bookmarking sites
Social media sites
Blogging sites
Video site

Email Marketing

Introduction to Email Marketing
Email Design and Functionality
Email List Building and Capture Page Design
Email Optimization and Testing
Email Deployment
Email blast
Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates