Course Content
Introduction to SEO
- What is Search Engine Optimization?
- Types of Search Engine Optimization
- Why you need Search Engine Optimization?
Search Engine Basics
- Major Search Engines and Directories
- How Search Engine Works
- What is Page rank?
- Website Architecture
- What is Domain name?
- What is Hosting?
- Dealing with Crawlers
Keyword Research and Analysis
- Keyword Research
- Competitor keyword analysis
- Finding appropriate Keywords
- Keywords Planner
- High and low Competition keywords
- Others tools for keyword
On Page Optimization
- How to write title of a Page
- Why Description is important?
- Where and how to use Keywords
- Optimize Anchor Tag
- Image optimization
- Header / Footer
- Importance of Headings
- Creating Robots File
- Creating Sitemaps
- Content Optimization
- HTML and CSS Validation
- Canonical error Implementation
- Keyword Density
- Use of synonyms
- How to use Spinner for creating Optimized Content.
Off Page Optimization
- What is Directory and how to submit a website to different directories?
- Why Blogs are best for SEO and how to write effective blog?
- How to write and submit Articles to different websites?
- Video Submissions
- How to use Classifieds for creating back links and getting business.
- How to use Forums
- Link Building
- Business Listing to top page rank websites
- Adding Google Map
- Back links from Guest Postings
- Using Social media for getting back links and traffic
- Different bookmarking websites
- Different source for getting backlinks
- Local business listing on Google and Bing
Social media and Link Building
- Using Google+ for back links and visitors
- Creating Facebook business page
- Using StumbleUpon, Pinterest, Redit, Tumblr, Twitter, Diigo, Delicious
- YouTube &Vimeo for SEO
- Brand impressions and offers using social media
- How to get Facebook likes, Twitter followers, YouTube subscriber, Google+ followers and many more
Website Analysis Tools
- Search Engine Submission
- Google Webmaster Tools for complete website analysis
- Google analytic tool to generate detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.
- Bing Webmaster tool for analysis
- Check for broken links
SEO for CMS Based Websites
- Different Plugins for SEO in WordPress
- Image optimization using plugin
- Creation of sitemap and robots.txt using Plugins
- Integrating Google Analytics and Google Webmaster on WordPress website
- Social sharing plugin in WordPress for getting more visitors and backlinks
- Plugin for Checking broken links
Latest SEO Techniques,Tools
- Understanding Search Engine Algorithms
- Google Trends
- Page Speed Insights
- Google Alerts
- Google Places for Business
- Latest SEO Tools
- Keyword tool (http://keywordtool.io/)
- Detect Duplicate Content using Copyscape
Google Awards
- AdWords basics
- How AdWords works
- Create ads and campaigns
- Search Network
- Display Network
- Search Network with Display Select – All features
- Ad extensions
- Choose where and when ads appear
- Account administration and security
- Ads and approvals
- Campaign settings
- Budgets and bids
- Keywords
- Ad Placement on Website
- Reach your audience
- Reporting
- Track sales and other conversions
- Payment Methods and Setting
Social Media Optimization
- Build your reputation
- Encourage more engagement, sharing & reciprocate
- How to drive traffic to your web site
- RSS Feed
- Social news
- Bookmarking sites
- Social media sites
- Blogging sites
- Video site
Email Marketing
- Introduction to Email Marketing
- Email Design and Functionality
- Email List Building and Capture Page Design
- Email Optimization and Testing
- Email Deployment
- Email blast
- Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates
Affiliate Marketing
- Basics of Affiliate Marketing
- Types of Affiliate
- Join an affiliate program
- Building a niche website
- Drive targeted traffic to your website using SEO
- Reports and tracking
Competitor Analysis
- Competitor pages rank analysis
- Competitor keyword analysis
- Competitor backlinks analysis
- Competing Content Comparison
